

$('#future_innovate').live("click", function(e) {
    e.preventDefault();
    
    $('#media').replaceWith('<div style="border: 1px solid #CCC; float: left;"><a href="http://www.cambridgeconsultants.com/videos/60_seconds.f4v" style="display: block; width:520px; height:294px;" id="player"></a></div><script>flowplayer("player", "flash/flowplayer-3.2.5.swf", { clip: {	autoPlay: true, autoBuffering: true } });</script>');

});
